Privacy | M&M Auto Sales Talladega

This notice explains what information M&M Auto Sales (Talladega) and its affiliated companies, 411 East St N, Talladega, Alabama 35160 (“we”, “us”, “our”) collects when you use this website, how we use and share it, and the choices you have. It is written to cover the tools a dealership website normally uses, including some we may add over time; where a tool is not yet in use we say so. Information you give us at a lot, by phone or on signed paperwork is covered by the notices you receive at that time.

Summary

You can browse the Site without giving us any personal information. We collect what you choose to send us through our forms, calls and texts, and we may collect usage information automatically through cookies, analytics and advertising tools. We do not sell personal information for money. If we use advertising cookies or pixels, that use may count as “sharing” under some state laws, and you can opt out through Your Privacy Choices below. We never ask for your Social Security number, date of birth or financial details anywhere except inside the secure credit application run by our dealer-management provider.

1. Information you give us

When you fill out a form, call, text, chat or email us, we receive what you provide: typically your name, phone number, email address, ZIP code, the vehicle you are interested in, trade-in details, and your message or appointment preferences. If you apply for financing, the secure credit application run by our dealer-management provider collects the information lenders require, which can include your date of birth, Social Security number, address history, employment and income; that application is governed by this notice, by the authorization you sign on it (described in Section 1A) and by the Fair Credit Reporting Act and Equal Credit Opportunity Act disclosures shown on it. We also receive information from your communications with us and from lenders and vehicle-history providers in the course of a transaction.

Payment calculator, saved cars and quote requests. The payment calculator and the “saved cars” and “recently viewed” features run entirely on your own device and do not send us anything unless you then contact us. If you ask for a price, availability or trade-in quote, you give us your name, phone or email and the vehicle or trade details, and we use them to answer you and follow up on that request. Giving us financial details (income, down payment) on a short form is optional and only helps us suggest vehicles and financing that fit.

Surveys, reviews and contests. From time to time we may ask for feedback, invite you to leave a review, or run a giveaway. Taking part is always voluntary; we use survey answers only to improve our service, and contest contact details only to notify winners and award prizes under the rules posted for that contest.

1A. Credit applications

Our credit application is hosted on SecuredForms, the secure form platform of DealerCenter, our dealer-management provider, and is encrypted in transit and at rest. When you submit it you certify that the information you give is correct and you authorize the following, which we repeat here so this notice matches the authorization on the form: (a) we and the financial institutions to whom we submit your application may obtain consumer credit reports on you, at the time of your application and periodically afterwards as they consider necessary and appropriate in connection with your request for credit and any account that results, and may verify your employment history and income; (b) your application is retained whether or not it is approved, by us and by any financial institution it is submitted to, for the period federal and Alabama law require; (c) it is your responsibility to tell the creditor about any change of name, address or employment; and (d) we and any financial institution to whom your application is submitted may share certain non-public personal information about you with your authorization or as provided by law, including with each other, with credit bureaus and with our affiliated dealerships, as described in Section 5. Submitting an application is a request for credit, not a commitment by us or any lender. The form is protected by Google reCAPTCHA, which collects device and interaction information under Google’s privacy policy and terms. The form also offers two optional check boxes for text messages, described in Section 6; leaving them unchecked does not affect your application.

2. Information collected automatically

Like every website, ours is delivered by servers that record your device’s IP address, browser type and language, operating system, referring page, the pages you view and the time of each request. Our hosting provider keeps these server logs for a limited period for security and abuse prevention. We may also use the technologies described in Section 3 to collect similar information, to measure how the Site is used and to measure and improve our advertising. Approximate location may be inferred from your IP address. Vehicle photos and the contact-page map load from our media and map providers, which see your IP address when they serve those files.

3. Cookies, pixels and similar technologies

We may use cookies (small files stored by your browser), local storage, pixels/web beacons, software development kits and similar technologies on the Site, including: essential technologies needed for the Site to work (for example remembering saved cars and recently viewed cars on your own device); analytics tools such as Google Analytics that tell us how visitors use the Site; and advertising tools such as the Google tag, Google Ads conversion tracking and the Meta (Facebook) pixel that help us measure our ads and show relevant ads to people who visited the Site. Third parties that provide these tools may collect information about your online activity over time and across different websites. As of the effective date above, the Site sets no analytics or advertising cookies or pixels; this section covers tools we may turn on. When we do, this notice and the controls in Section 9 will already apply. You can also control cookies through your browser settings; blocking essential cookies may stop parts of the Site from working.

4. How we use information

We use personal information to respond to your inquiries and requests; to show you vehicles, pricing and payment information; to arrange test drives, appraisals, financing and sales; to communicate with you about your inquiry, your deal and, with your consent where required, our offers and events; to operate, secure, debug and improve the Site; to measure and improve our advertising; to detect and prevent fraud; to comply with legal and lender requirements, including record-keeping and identity-verification laws; and for any other purpose we describe to you when we collect the information.

5. How we share information

We do not sell, rent or lease personal information or customer lists to anyone. We share personal information only as follows: with service providers who work on our behalf under contracts limiting their use (our dealer-management and CRM provider, website host, form and map providers, texting and telephone providers, email and analytics providers); with lenders, finance companies and credit bureaus when you apply for financing, in which case we and any financial institution to whom your application is submitted may share certain non-public personal information about you with your authorization or as provided by law (Section 1A); with vehicle-history, warranty, service-contract, GPS and insurance providers involved in your transaction; with advertising partners such as Google and Meta through the technologies in Section 3, which some state laws treat as “sharing” for cross-context behavioral advertising, and which you may opt out of (Section 9); with our affiliated dealerships under common ownership so any of our lots can help you; with professional advisers and authorities when required by law, subpoena, court order or to protect our rights, customers or the public; with others at your direction (for example an insurer, co-buyer or third party you ask us to send information to); and in connection with a sale, merger or reorganization of our business, in which case this notice continues to apply. In the past twelve months we have disclosed each of the categories in Section 11 to the service providers, lenders and transaction partners described here for these business purposes; we have not sold any of them.

6. Calls and texts

If you call or text us, we use your number to respond to you and help with your purchase. By giving us your number in a form or by texting us you agree we may contact you by call or text about your inquiry, including conversational texts about your inquiry, appointment details and, after a visit or purchase, a request for a review; you never have to agree to marketing calls or texts as a condition of buying from us, and we send marketing texts only with your separate express consent. Message frequency varies; message and data rates may apply; reply STOP to end texts and HELP for help; carriers are not liable for delayed or undelivered messages. Text messages from the credit application. The credit application offers two separate, optional check boxes: one to receive marketing text messages and one to receive non-marketing text messages (updates and news about your application and your deal). If you check a box you consent to receive that kind of message from SecuredForms, DealerCenter’s messaging platform, sending on our behalf to the phone number you provide. Message frequency may vary; message and data rates may apply; reply HELP for help or STOP to opt out at any time. Checking either box is not required to apply or to be approved for credit. We do not share mobile numbers with third parties for their own marketing. Calls may be recorded or monitored for quality and training where the law allows, and you will be told at the start of a recorded call.

7. How long we keep information

We keep personal information for as long as needed for the purposes above and as required by law. Inquiries and leads are generally kept for up to a few years so we can serve you if you return; credit applications are kept whether or not they are approved, and applications and deal records are kept for the period federal and Alabama law require (typically several years after the application or transaction). Server logs and analytics data are kept for shorter periods set by those providers. We delete or de-identify information when it is no longer needed.

8. Security and where data is processed

The Site is hosted on servers in the United States, and the information you send us is processed and stored in the United States by us and our providers; if you visit from outside the U.S. your information is transferred here. The Site is served only over HTTPS with strict security headers. We do not ask for sensitive information (Social Security number, date of birth, financial account details) on any short form; it is collected only on the encrypted credit application. Our provider’s forms are encrypted in transit and at rest and we limit access to customer information to staff who need it. No method of transmission or storage is perfectly secure, so we cannot guarantee absolute security; if a breach affecting you occurs, we will notify you as the law requires.

9. Your privacy choices

Advertising and analytics opt-out. You may opt out of the advertising and analytics technologies in Section 3 at any time with the control below. It sets a preference in your browser, so set it on each browser and device you use; it does not affect essential functions or information you send us directly. We also honor the Global Privacy Control browser signal as an opt-out of sale or sharing where the law recognizes it. You can additionally manage ads through Google’s Ad Settings and Meta’s Privacy Center. Marketing opt-out. You can stop marketing emails with the unsubscribe link in any email, stop texts by replying STOP, and stop marketing calls by telling the caller or contacting us (Section 15); we will still send messages needed to complete a transaction you asked for.

Marketing. You can unsubscribe from marketing emails with the link in any email, stop texts by replying STOP, and ask us at any time not to call you for marketing. Cookies. Your browser lets you block or delete cookies. Do Not Track. Browsers’ “Do Not Track” signals have no agreed meaning, so we respond to the Global Privacy Control signal instead.

10. Your rights

Depending on where you live, you may have the right to know what personal information we have about you and how we use and share it; to receive a copy in a portable format; to correct inaccurate information; to delete it, subject to legal exceptions such as records we must keep; to opt out of the sale or sharing of personal information and of targeted advertising; to withdraw consent you have given (without affecting what was done before you withdrew it); to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects (we make no such decisions on this Site; credit decisions are made by lenders under the Fair Credit Reporting Act and Equal Credit Opportunity Act, which give you separate rights to notice and explanation); and to appeal a decision we make about a request. You will not be denied service, charged a different price or treated differently for exercising these rights. To make a request, use the contact details in Section 15 and tell us which right you are exercising; we will verify your identity (usually by matching details you gave us) and respond within the time the law requires, generally 45 days. An authorized agent may make a request for you with proof of authority. Information you give us to verify a request is used only for that verification. If we cannot verify that you are the person the information is about, we may be unable to provide access or a copy, and we are not required to provide the same information more than twice in twelve months or to keep information collected for a single one-time transaction that we would not otherwise keep. Oregon residents may ask for the specific third parties, other than individuals, to which we have disclosed personal data.

11. Categories of personal information

For the purposes of state privacy laws, this table lists the categories of personal information we have collected in the past twelve months, with examples of what each category means on this Site. “Credit application” means the secure SecuredForms application described in Section 1A; nothing in that column is collected anywhere else on the Site.

Category	What we collect	Source
A. Identifiers	Name, phone number, email address, postal address, ZIP code, IP address, device and browser identifiers; on the credit application, date of birth, Social Security number and driver’s license number.	You; your device; the credit application
B. Personal records (customer-records information)	Name, address, phone, email, signature on deal documents; on the credit application, employment, income, housing payment, bank or financial details lenders require. We do not collect credit- or debit-card numbers on the Site.	You; the credit application; lenders
C. Protected classifications	Only what the credit application and lenders require by law (for example age/date of birth; marital status where applicable). We do not use these for advertising.	The credit application
D. Commercial information	Vehicles you view, save, ask about or test drive; trade-in details; housing type and payment on the credit application; vehicles and services purchased; payment estimates you run.	You; your device; our dealer-management system
E. Internet and network activity	Browser type and version, operating system, referring site or search engine, pages viewed, time of visit, interactions with the Site and (if enabled) with our ads. See Sections 2 and 3.	Your device; analytics and advertising tools if enabled
F. Geolocation	Approximate location inferred from your IP address. Precise location only if you choose to share it with your map app for directions; that goes to the map provider, not to us.	Your device
G. Professional or employment information	Employer, job title, employment status and history, income, and employer phone number on the credit application.	The credit application
H. Sensory information	Recordings of calls where permitted and announced (Section 6).	You
I. Inferences	We do not build profiles about you. Advertising tools, when enabled, may infer interest in a vehicle from pages you viewed to show you related ads (opt out in Section 9).	Advertising tools if enabled

We collect these categories for the purposes in Section 4 and disclose them to the categories of recipients in Section 5. We do not sell personal information for money and do not knowingly sell or share the personal information of consumers under 16. Sensitive personal information (Social Security number, driver’s license number, financial account details and the other items collected on the credit application) is used only to provide the financing and services you request, not to infer characteristics about you, and is not sold or shared for advertising. Retention periods are in Section 7.

11A. Residents of California and other states

If you live in California, Colorado, Connecticut, Virginia, Texas, Oregon, Montana, Utah, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island or another state with a consumer-privacy law, the rights in Section 10 apply to you as that law provides. The categories of information we collect, their sources and the recipients are in Section 11. If advertising technologies are active, our disclosure to advertising partners may be “sharing” under California law and “targeted advertising” under other state laws; opt out in Section 9. We use sensitive personal information only to provide the financing and services you request, not to infer characteristics about you. Right to know. California residents may request the categories of personal information we have collected about them, the categories of sources, our business purposes, the categories of third parties we disclosed it to, and the specific pieces we hold. Right to delete. On a verified request we will delete your personal information and direct our service providers to do the same, except where we need it to complete a transaction or service you asked for, to detect or prevent security incidents or fraud, to debug the Site, to comply with a legal obligation (including the retention rules for credit applications and deal records in Section 7), to comply with the California Electronic Communications Privacy Act, or for internal uses reasonably aligned with your expectations and the context in which you gave it. California residents may also request a notice of the categories of information disclosed for direct-marketing purposes.

12. Children

The Site is for adults shopping for vehicles. It is not directed to children under 13, and we do not knowingly collect information from anyone under 16. If you believe a child has given us information, contact us and we will delete it.

13. Links to other websites

The Site embeds our provider’s SecuredForms credit application (with Google reCAPTCHA) and links to Google Maps, to lender, vehicle-history and social-media sites and to other websites we do not control. Their privacy practices are their own; read their notices before you give them information.

14. Changes to this notice

When we change this notice we will post the new version with a new “last updated” date at the top of this page, and where the law requires we will ask for your consent before using your information in a materially new way. Continued use of the Site after a change means you accept the updated notice.

15. Contact

M&M Auto Sales (Talladega) and its affiliated companies, 411 East St N, Talladega, Alabama 35160 · 205-813-2787. Please include the words “privacy request” and the lot name when you write.

This Privacy notice was last updated on November 7, 2026 and has been in effect since November 5, 2026.